Ranking · Coaches & consultants · Updated October 2026
Best Virtual Assistant Services for Coaches
Coaches lose hours every week to scheduling, inbox follow-ups and course admin. A VA can take that work so more time goes to clients and content. We compared services that offer coach-focused support on vetting, pricing and how easy they are to start small with.
1.Time Etc
7.8/10A U.S.-based part-time VA service with simple monthly hour plans and no notice period. It has a dedicated page for business coaches and strong Trustpilot reviews, at a higher hourly price.
- Price
- $36–$39/hr
- Type
- Subscription service
- Minimum
- Smallest plan is 10 hours a month; unused hours roll over on plans of 20 hours and up.
- Trial
- Free trial: send your first task and a VA completes it for free.
- Replacement
- You can change assistants free of charge if your needs change.
- Notice
- Monthly plans; switch plans or cancel any time, 'there's no notice period'.
- Founded
- 2007
- Reviews
- 4.8/5 on Trustpilot (282 reviews)
What we like
- Clear published plans from 10 hours a month, with no setup fee and no notice period
- Experienced U.S.-based assistants: 5-8 years minimum experience required, and it says 98% of applicants don't make it in
- Free first task before you pay, and a free change of assistant if needed
What to watch
- Higher hourly cost ($36-$39/hr) than offshore options
- Assistants are part-time, so it fits ongoing admin better than a full-time operations role
Score breakdown and sources
Vetting & talent quality (25%)
5-8 years minimum experience, practical and psychometric tests, video interview, ID and background screening; 98% rejected
8/10 Pricing transparency (20%)
All plans and per-hour rates published; no setup fee
9/10 Replacement & guarantees (15%)
Free change of assistant published; timing not stated
7/10 Contract flexibility (15%)
10-hour plans, cancel any time, no notice period, free first task
9/10 Industry experience (15%)
Dedicated business-coach page with coach tasks; no coach case studies
7/10 Support & management (10%)
Dedicated VA, but account management and check-ins are not described
5/10 Sources: Time Etc's pricing and coaching pages; Trustpilot. Checked Oct 2026.
Full Time Etc review: pricing, terms and alternatives →
2.VA MASTERSParent company
7.7/10A managed VA agency with published pricing, a 30-day trial and free replacements. VA MASTERS is the parent company of this site's publisher and is scored with the same rubric as everyone else.
- Price
- $6.50–$10/hr
- Type
- Managed agency
- Minimum
- 80 hours/month recommended; fewer hours possible
- Trial
- 30-day trial: end anytime, no notice
- Replacement
- Free; new candidates usually in about 2 business days
- Notice
- None during the trial; notice period after
- Founded
- 2021
- Reviews
- Average 5/5 on Trustpilot, Indeed and Glassdoor
What we like
- Published rate card by role and a plain-English terms summary
- 30-day trial with no notice period, then a free replacement if the fit isn't right
- Candidates usually presented in about 2 business days
- 6-stage screening; about 1 in 508 applicants accepted (Jan 2025–Jul 2026)
What to watch
- Costs more than hiring a freelancer yourself through a job board, because screening, replacement and support are included
- Asks for your input early on (role brief, interviews) to get the match right
- After the 30-day trial a notice period applies, and the first invoice includes a refundable deposit
- Founded in 2021, younger than some agencies on these lists
- Built for ongoing roles, not one-off micro-tasks
Score breakdown and sources
Vetting & talent quality (25%)
6-stage process, 400,000+ applicant database, published acceptance rate of about 1 in 508; background-check details not published
8/10 Pricing transparency (20%)
Rate card by role and terms summary published; deposit amount not published
9/10 Replacement & guarantees (15%)
Free replacement, new candidates usually in about 2 business days; no 'unlimited' or lifetime terms published
8/10 Contract flexibility (15%)
30-day trial with no notice and lower hours possible; notice period after the trial
8/10 Industry experience (15%)
Dedicated VA-for-coaches page; admin, inbox and scheduling roles
7/10 Support & management (10%)
Ongoing support from the recruitment team; no dedicated account-manager tier published
7/10 Sources: VA MASTERS' pricing, coaching and about pages. Checked Oct 2026.
Full VA MASTERS review: pricing, terms and alternatives →
3.Virtalent
7.6/10A UK subscription VA service with a dedicated coaches page, small monthly plans and a 7-day notice period. Best suited to coaches comfortable working with UK-based assistants.
- Price
- £27–£31/hr
- Type
- Subscription service
- Minimum
- Smallest plan is 10 hours a month; unused time rolls over to the next month.
- Trial
- No free trial; you can meet your VA before signing up and pay for the first month to start.
- Replacement
- Your assistant 'can be replaced or adjusted if needed', backed by a satisfaction guarantee; holiday cover provided. Timing not published.
- Notice
- Rolling monthly, no long-term contract; 7 days' notice before the billing date to change or cancel.
- Founded
- 2014
- Reviews
- 4.1/5 on Trustpilot (26 reviews)
What we like
- Published hourly plans from 10 hours a month, with rollover and no setup fee
- Says fewer than 2% of applicants are accepted, after an interview, third-party ID checks and references
- Client Success Coach and holiday cover included
What to watch
- UK-based VAs priced in GBP, so U.S. coaches should check time-zone overlap
- Replacement timing is not published
Score breakdown and sources
Vetting & talent quality (25%)
Under 2% accepted; interview, workspace check, Onfido ID checks, references
8/10 Pricing transparency (20%)
All plans and hourly rates published; no setup fee
9/10 Replacement & guarantees (15%)
Replacement and satisfaction guarantee stated; no timing or conditions
6/10 Contract flexibility (15%)
10-hour plans, rollover, rolling monthly, 7 days' notice
9/10 Industry experience (15%)
Dedicated coaches page with coach-specific tasks; no coach case studies
7/10 Support & management (10%)
Client Success Coach and holiday cover
8/10 Sources: Virtalent's pricing, about and coaching pages; Trustpilot. Checked Oct 2026.
Full Virtalent review: pricing, terms and alternatives →
4.BELAY
6.6/10A long-running U.S. agency with a Coaching & Consulting practice, careful matching and a 30-day free rematch. Pricing is only shared after a consultation.
- Price
- Not published
- Type
- Managed agency
- Minimum
- Support typically begins at 45 hours a month.
- Trial
- Not published
- Replacement
- Right Fit Guarantee: if concerns are raised within 30 days, BELAY rematches at no additional cost, typically within days.
- Notice
- Month-to-month, no long-term contract; notice period not published.
- Founded
- 2010
- Reviews
- 3.8/5 on Trustpilot (63 reviews)
What we like
- Says it accepts the top 3% of U.S.-based applicants, with interviews and skills assessments
- Free rematch within the first 30 days under its Right Fit Guarantee
- A Client Success Consultant runs the match and stays involved with check-ins
What to watch
- No published prices; it says it isn't built to compete on price
- Typical start of 45 hours a month is more than many solo coaches need
Score breakdown and sources
Vetting & talent quality (25%)
Top 3% of U.S. applicants, interviews, skills assessment, background and ID checks
8/10 Pricing transparency (20%)
Quote only; no prices published
3/10 Replacement & guarantees (15%)
Free rematch if concerns are raised within 30 days; typically days
7/10 Contract flexibility (15%)
Month-to-month, but typical 45 hours/month start and notice not published
6/10 Industry experience (15%)
Dedicated coaching and consulting page; no case studies on it
7/10 Support & management (10%)
Client Success Consultant for the life of the engagement
8/10 Sources: BELAY's service, FAQ, guarantee and about pages; Trustpilot. Checked Oct 2026.
Full BELAY review: pricing, terms and alternatives →
5.Zirtual
5.9/10A U.S.-based VA subscription with small monthly plans and an easy assistant switch. It markets to coaches, but its coaching-specific evidence and public reviews are weaker than the others here.
- Price
- $599–$1,699/mo
- Type
- Subscription service
- Minimum
- Smallest plan is 12 hours a month; hours do not roll over.
- Trial
- Not published
- Replacement
- You can request a different assistant at any time.
- Notice
- No long-term contract; cancel whenever, effective the following month, with unused hours not credited.
- Reviews
- 2.5/5 on Trustpilot (23 reviews)
What we like
- Published monthly plans from 12 hours, with no setup fee or long-term contract
- U.S.-based, college-educated assistants who pass background checks
- Can request a different assistant at any time
What to watch
- Low Trustpilot score (2.5 from 23 reviews)
- Hours don't roll over, and coaching evidence is limited to a blog post
Score breakdown and sources
Vetting & talent quality (25%)
U.S.-based college graduates with background checks; no tests or acceptance rate published
6/10 Pricing transparency (20%)
All plans published with no setup fee; effective hourly rate is high
8/10 Replacement & guarantees (15%)
Different assistant on request; no timing published
6/10 Contract flexibility (15%)
12-hour plans, cancel any time, but cancellation takes effect next month and hours don't roll over
7/10 Industry experience (15%)
No coaches page or case studies; only a blog post
4/10 Support & management (10%)
Account representative introduces the VA and helps choose first tasks
6/10 Sources: Zirtual's pricing, coaching, FAQ and about pages; Trustpilot. Checked Oct 2026.
Full Zirtual review: pricing, terms and alternatives →
What a coaches & consultants VA usually handles
- Session booking, reminders and calendar management
- Inbox management and client follow-ups
- New-client onboarding: welcome emails, intake forms and account setup
- Uploading course content and updating worksheets on course platforms
- Invoicing and payment follow-up
- Scheduling newsletters and social posts
What to look for
- Small plans (10-20 hours a month) and no long lock-in, since coaching admin often starts light
- Whether unused hours roll over
- Experience with your tools: scheduling software, CRM and course platform
- Time-zone overlap with your clients and your own working hours
- A clear policy for switching assistants if the first match doesn't work
FAQ
How much does a virtual assistant for a coach cost?
On this page, published prices run from $36-$39 an hour (Time Etc), $599-$1,699 a month for 12-45 hours (Zirtual) and £27-£31 an hour (Virtalent). BELAY quotes on a call.
How many hours does a coach need a VA for?
Many solo coaches start with 10-20 hours a month for scheduling, inbox and client follow-up, then add hours around launches. Most services here offer plans that small.
Can a VA help with my online course?
Yes. Coaching VAs often upload lessons, update worksheets, set up email sequences and handle student questions. Ask whether the VA has used your course platform before.
Should my VA talk to my coaching clients?
A VA can handle booking, reminders, onboarding and billing follow-ups. Keep coaching conversations and session content with you, and set clear rules on what the VA can reply to.
Scores blend our six-criteria rubric (70%) with industry fit (30%). Prices and terms are as published by each service and checked in October 2026. Spotted an error? Tell us.
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